The creation of an Athletics Coaches Association known as Athletics Coaches United (ACU) in partnership with Athletics South Africa (ASA) and Provincial coach's committees, enables Athletics coaches from all over the country to form one network of excellence, which will guide, inform and unite all Athletics coaches (herein after referred to as “coaches”) with a singular focus, to make South African coaches and athletics the best in the world. Potential coaches from all parts of South Africa will now have the same opportunities, knowledge base, and assistance, leveling the field and empowering them to identify and coach athletes that might have gone unnoticed.

To create a unified, financially and professionally administered organization that is conducive to the development of athletics coaches in South Africa, by focusing specifically on training, development and marketing; in an environment of honesty, respect for individual rights and provision of equal opportunities to all, in order to enable us to achieve our goal of becoming the sport of the people. In addition, it is to contribute towards nation building and healing of our land, South Africa, through the sport of athletics.